An Iconic New Float Will Make Its Debut In The Macy’s Thanksgiving Day Parade
For the first time ever, Wonder Bread will be featured as a float in the Macy's Thanksgiving Day Parade.
One of the oldest bread companies, Wonder Bread, is making its debut in one of the longest-running and most iconic parades, the Macy’s Thanksgiving Day Parade. The epic collaboration between the two comes at a time when the long-time bread company is attempting to ensure its future. Wonder Bread will present an iconic float in the Macy’s Day Parade inspired by the company’s founder, Elmer Cline.
Source: Macy’s
Wonder Bread is over a hundred years old and has recently been facing some serious competition in the bread market. Many consumers are opting for private-label bread and essentially, healthier options. Wonder Bread has been a staple in households everywhere and wants to remind modern-day consumers that it is still a player in the game.
The float to be presented by Wonder Bread in the nearly one-hundred-year-old, Macy’s Day Parade is named Wondership. The float will be decorated in the Wonder Bread’s unmistakable signature colors of yellow, blue, red, and white. Included in the float design are whimsical elements meant to inspire.
The Wonder Bread float was inspired by a hot air balloon race that Elmer Cline, at one point witnessed. The race left Cline in complete wonder, thus inspiring the name of the now century-old bread company. Every element included in the float for the Macy’s Day Parade is strategically designed to provoke feelings of wonder and also serve as a reminder of the significance of Wonder Bread.
The design of the anticipated Wonder Bread Macy’s Day Parade float took approximately one full year to finalize. The actual construction and assembly of the float took less time than the design, merely six months. The Wondership is already scheduled to sail the seas of the Macy’s Day Parade for the next three years.
As Wonder Bread is working to secure a future on tables across America, the Macy’s Day Parade serves as an ideal platform. The parade brought in nearly 25 million views on NBC along last year. These numbers are phenomenal for securing an audience to captivate and potentially transform into customers.
Thanksgiving is also the best time to remind folks watching the Macy’s Day Parade just what Wonder Bread can be used for and how it can be incorporated into your Thanksgiving meal. From the dressing to the leftover sandwiches the next day, Wonder Bread is essential during Thanksgiving and year-round as well.
Over the years, the Macy’s Day Parade has showcased some memorable and awe-inspiring floats, some running as long as the parade has been going. Wonder Bread is ready to step up to the plate with the debut of Wondership, provoking nostalgia and reminding everyone just why the brand is over one hundred years old.
Both the Macy’s Day Parade and Wonder Bread are legendary, iconic, and long-time-running businesses. The fact that Wonder Bread will now have a float in the Macy’s Day Parade is quite a significant triumph for all who are involved. The meeting of the two icons can only stand as an unforgettable moment in history.
