Taco Bell Bringing Back Its Most Popular Deal For One Day Only

Taco Bell is bringing back the Taco Lover's Digital Pass for one day only, on National Taco Day Tuesday, October 4th.

By Doug Norrie | Published

National Taco Day is almost here and Taco Bell has one way fans of the perfect food on Earth can celebrate. They are bringing back one of their all-time best promotions and it couldn’t come any sooner really. The plan is for Taco Bell to bring back the Taco Lover’s Digital Pass for the “holiday” and those who frequent the establishment are going to want to log on and hop on board here because this is about as good a deal as you can hope to get.

Basically, Taco Bell’s Taco Lover’s Digital Pass is on the Taco Bell app and offers a chance to lock into a major deal that continues giving all month long. For $10 dollars, folks can sign up for the pass with gives the ability to purchase one taco a day for 30 straight days. The options are for the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos, or Doritos Locos Tacos Supreme and users will get to choose one of those each day to chow down on. 

Taco Bell has been down this cheese and tortilla-paved road before, first starting the digital pass about a year ago in September 2021, and then re-upping it again back in January. But it hasn’t been a consistent offering through the app based mostly on the overwhelming popularity of the offer. Taco Bell, in this respect, is picking and choosing its spots with when to offer the 30 tacos in 30 days for $10 offer. And National Taco Day is going to be the next chance.

Apparently, when Taco Bell users opt in to the National Taco Day offer from the chain, a new category will appear that will offer the chance for the taco a day for 30 days. Once the time period is up, the category will disappear from the app menu. In all, it’s all pretty simple and is sure to cause something of a run on the app seeing as how this will be akin to about $40 in taco savings over the course of the month.

National Taco Day is going down on Tuesday, October 4th, and is being recognized nationwide through a number of different taco chains. The day was first established back in 1968 and has been running rather consistently since then. The October 4th day was established in 1989. 

In addition to this Taco Lover’s Digital Pass, Taco Bell has made some other fan-friendly moves over the short term to attract even more attention to the popular chain. On September 15th, they reintroduced the Mexican Pizza to the menu as an option after customers pleaded to have this an offering once again. And they just put the Cantina Crispy Chicken back on as well as part of a relaunch.

Again, it’s worth checking out the National Taco Day offerings across the country seeing as how national and regional chains, as well as local spots, seem to all be offering up chances to get in on the taco action.