The New Ingredient Reese’s Is Adding To Its Candy

Reese's is adding a new twist to its big cups by putting pieces of its Puffs cereal inside them to create Reese's Peanut Butter Big Cups with Puffs.

By Trista Sobeck | Published

Halloween is coming and you know what that means! CANDY! Although no one saw this coming, we can’t jump for joy about Reese’s adding pieces of its Puffs Cereal inside its candy cups. So you can really tell yourself that it’s breakfast and know you’re not lying.

Source: Reese’s

Chocolatetown, USA

Hershey’s, Reese’s parent company, creates its yummy masterpieces in good ‘ol Hershey, Pennsylvania where you can take a tour of how its chocolate is created and then enjoy Hershey Park and enjoy the view from the Kiss Tower.

We can only imagine that in this small town some candy genius woke up one day and thought, “I need to make this perfect piece of chocolate decadence into a true breakfast masterpiece.” And now, kids and pre-teens alike can truly get away with chocolate for breakfast.

According to Food & Wine, the “meta” creation of Reese’s inside a Reese’s was such an enigma of a self-collaboration that they don’t even know what the suggested price will be. That will be up to the discretion of the retailer. Um, ok.

Candy Inception?

This inception-like mashup, either a stroke of genius or someone’s emergency midnight snack attack brought to life, is not so off the mark of current trends in candy. Reese’s first made headlines not too long ago with its sugar coma-inducing Big Cup.

And just when we thought the Big Cup could not get any better, they’ve gone and stuffed it with their own brand of cereal. Reese’s seems to be really congratulationed themselves by collabing with themselves. After all, collabs are 100% on trend this year. Just ask toy brand, Funko.

In addition, General Mills has been spinning out a cereal that is basically candy for years. Brands like Lucky Charms, Fruit Loops, and Krispy Kreme Cinnamon Toast Crunch have–and will continue to–be a staple in a house. Especially if hungry teens live there.

Surprise! General Mills makes Reese’s Puffs. So, who really had the idea first? General Mills or Hershey’s? We may never know. Just like how we’ll never know how many licks it take to get to the center of a Tootsie Pop. Another idea brewing here? Pay attention Reese’s!

Actually, according to the company, General Mills presented the idea of Reese’s Puffs cereal to Hershey’s first. And over the years it became so popular, that Reese’s turned back around and said, we’ll put your cereal in our candy! An infinate loop of chocolate and peanut butter madness. Total mind freak.

A Sweet Philosophical Discussion

Although the launch will miss Halloween (boo …) it will be available sometime in November. Kids, your Thanksgiving dessert has arrived! Or would that be your breakfast? One thing’s for sure, there will be more breakfast candy (or candy breakfast) coming. Tootsie Roll Scrambled Eggs? Pop Rocks Pancakes? Remember, you heard it here first.

Even though these types of breakfast cereals aren’t exactly great for you, they do put something in your belly when you’re hungry. So, if you eat this in the morning does it mean that you can’t have dessert? We may never get that balance right.

But, when you can have candy in the morning and candy at night, let’s just call it a win-win.