Levi Now Using Artificial Intelligence To Make Jeans?

Levi isn't using AI to make jeans but instead integrating it as a modeling tool on their website as a means of promoting diversity and inclusion.

By Trista Sobeck | Published

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In recent artificial intelligence news–including the concern that the rise of robots is imminent–Levi jeans announced that it will use AI-generated models on its websites. Levi, the most popular jeans company in the world, has reportedly said that using AI models is more sustainable and will help with diversity. Details on this foggy statement remain unclear. But, Levi jeans is certainly jumping on the AI bandwagon. 

According to The Verge, Levi will begin testing AI-generated models on its website to promote body and skin type diversity. AI models are computer-generated models that can be used to create virtually infinite types of images and videos. This could, in theory, allow Levi to promote a wider range of body shapes and sizes on its website.

The company also plans to use 3D printing technology to manufacture jeans more sustainably and robot workers to run their factories. Levi has yet to comment on the specifics of these plans, but it seems clear that the company is looking for ways to make its production and marketing processes more efficient.

Whether or not these changes will be successful remains to be seen, but it is certainly encouraging that one of the world’s most iconic brands is embracing innovation to make its processes more sustainable. Only time will tell if Levi’s ambitious plans pay off, but the brand is clearly heading in a positive direction.

Levi is also working on expanding its market reach by expanding into new markets and launching collaborations with other major brands. By diversifying its portfolio, including color, Levi can ensure that it remains relevant for years. It is clear that the company is taking steps to ensure its longevity in the future.

It will be interesting to see what other changes Levi’s will make over the coming years, and whether or not they will truly be able to revolutionize their industry with their innovative approach. The brand has a strong reputation for quality and durability, but only time will tell if it can truly bring something new to the table.

Only time will tell what Levi’s fate will be, but one thing’s for sure: the brand is committed to growth and success in the future. With their ambitious plans, creative collaborations, and willingness to explore new markets, Levi’s is well on its way to becoming a global powerhouse. It will be exciting to follow the brand’s journey in the years ahead.

Some opponents of AI question the use of the models and have questioned as to why human models could not be used. However, the advantages of AI over human models are numerous. 

AI can provide more accurate results, faster turnaround times, and a greater level of customization. As technology continues to evolve, AI will become an increasingly important part of the corporate world. In addition, human models are quite costly. This is yet another way the company can keep its costs low.

At this time, all Levi jeans are shown on the same model on its website. This is aside from lifestyle images and advertising images. These images showcase the jeans close up in order for potential buyers to make a decision. These AI models will assist with this plan.