The Annoying Change That Will Soon Affect Your iPhone
Apple is about to make a big change to many of its core iPhone apps, changes that could serve to really annoy users.
There’s a lot that goes into an iPhone. From using the proper chip to creating a sleek design, work and planning go hand and hand with manufacturing a one-of-a-kind smartphone. But a product like an iPhone is not cheap to produce. As Apple and other technology companies start to falter in the economic market, new ways of accruing money have begun to unfold. Apple may institute ads for already downloaded apps to get more money from developers.
The new iPhone ads would affect apps integral to the phone’s display. Apple applications like Maps, Books, and Podcasts could soon have ads of varying nature implemented onto the programming. The tech company has already tested ads on its commonly used app Maps, which would provide search recommendations for nearby restaurants, stores, and businesses.
The App Store on an iPhone already works with a similar business model. Developers can pay to have their apps pop up in search windows or appear at the top of a user search. This model could be implemented with an app like Maps, where businesses would pay a specific amount to get their stores to appear first on the navigator’s search. This would give Apple another income mode if more iPhone apps had this type of advertising. Though it would be advantageous to the company, it could become frustrating to its user base.
iPhone apps like Podcasts and Books, which currently have no ads, could be the upcoming setting for ample advertising. In this scenario, publishers could pay to place ads on the app or to get their content to pop up more frequently in user searches. This could be cumbersome for users trying to read or relax with a reading app. Attempting to wade through countless applications to get to a podcast or novel could send users to exterior ad-free applications.
Experts expect that the ad implementations won’t exclusively appear on iPhones. Providing a different subscription option for Apple TV with ads could be next on the tech company’s agenda. Other subscription services like Hulu and Netflix are also planning on providing a lower-rate subscription option with advertising on their programming. Apple TV’s current subscription plan is $4.99 per month with no ads, which is incredibly cheap compared to similar streaming services. So far, the Apple service has only provided ads on its Friday Night BAeball live streams, but that could change within the following year.
Though the iPhone may provide new advertising to its widely-used apps, placing ads is not a recent phenomenon for Apple. The tech company first introduced ads on its App Store in 2016. These ads appeared on applications like Stocks and News. Since that introduction, Apple gathered users’ search information to send targeted ads to the consumer through these applications. Now that consumers have become more technologically literate, Apple announced last year that it would start asking people for permission before sending them personalized ads based on their media usage.
Just like iPhones, advertising is everywhere. Under pressure from the current economic climate, Apple is doing what it can to accumulate more money from its dedicated consumer base.
