Microsft integrated ChatGPT into its Bing search engine and Edge browser to create an intuitive and more conversational way to browse the web.
Currently being implemented in everything from airport lost-and-found systems to college paper writing, ChatGPT has taken the world by storm. Microsoft’s new Bing and Edge browser is joining those ranks, as they work to create a revolutionary way of browsing the internet, powered by ChatGPT’s artificial intelligence bot. According to The Verge, Microsoft browser users will soon be able to receive conversational answers to their questions, rather than a list of relevant links, which is how search engines have functioned since the advent of Google.
Long overshadowed by Google, Microsoft’s browser Bing may very well become users’ search engine of choice if their updated browser, Edge, proves successful. Spokespeople for Microsoft said that the new and improved power combination of Edge and Bing will provide a brand new, streamlined experience for finding information on the internet. While other technology has seen incredible advancements in the last few years, search engine technology has remained the same for decades; Microsoft is hoping to change that by utilizing artificial intelligence in a new way.
In fields like software and tech, advancements move quickly, and major players often find themselves in a race to deliver the best tech faster than their competitors. Apple has often left other big names in software, like Microsoft and Google, struggling to keep up, but Microsoft may turn the tables by revolutionizing search engines—if they can provide the service in a palatable way faster than their counterparts.
Artificial intelligence bots, like ChatGPT, have been used for years, but ChatGPT is a more advanced bot than we’ve seen before, and we’re only starting to brush the surface of the possibilities it holds. The new Bing search engine will implement artificial intelligence in various ways, depending on user preference. Some configurations allow users to view traditional search results with ChatGPT’s feedback alongside it, while another functions much like a chat box, with ChatGPT answering questions as if in a natural conversation.
By combining traditional search engine technology and ChatGPT’s advanced artificial intelligence, Microsoft’s Bing may be able to do things that neither technology can accomplish on its own, like answering questions about news and recent events while providing source material to go along with it. All of these new features are based on an upgraded version of the already available ChatGPT 3.5, called the “Prometheus Model.” As powerful as the current iteration of ChatGPT is, the Prometheus Model is expected to be even more powerful and can better function as a way to sift through current news.
The new Bing is live for limited desktop preview, but users are only able to experiment with a few preset queries, and the results are very limited. Interested customers can join a waitlist to gain full access in the future before it becomes available to the wider public. Microsoft is right that it’s high time search engines received an upgrade; the question will be whether Microsoft provides the best artificial intelligence search engine option, or if they are merely the first in a new generation.