Following Klondike's decision to permanently discontinue its Choco Taco ice cream bars, the company announced it would be launching an online scavenger hunt to give the last 100 away for free.
When Unilever said it was discontinuing a popular Klondike bar earlier this year, the internet was thrown into disarray. A favorite in supermarket freezers, the Choco Taco had been a sought-after frozen treat for almost four decades. But the company said an increase in demand for different products led to the difficult decision to stop making the snack. Now, the ice-cream maker announced that it’s giving away the remaining stock for free.
In the last few weeks, Klondike representatives have been on a tour of the United States, whittling away at the remaining 912 Choco Tacos. And starting on September 21st, the company will launch a digital scavenger hunt that will allow fans to lay claim to one of the final 100 treats ever produced. Anyone interested in snagging the coveted snack needs to visit the company’s Instagram page on the aforementioned date.
According to ComicBook, the company will share a post with emojis that serves as the first clue. After that fans of the Klondike Choco Taco bar will go on a digital scavenger hunt. Once they collect all seven clues, folks will be able to open a digital freezer to win one of the remaining treats.
Created by Alan Drazen in 1983, the vanilla ice cream core topped with peanuts and crispy chocolate, wrapped in a sugar cone-like shell was especially popular for the way it allowed people to taste every ingredient in a single bite.
Addressing the decision to stop production on Choco Tacos, a Klondike Brand representative said, “Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide.” The move is a necessary but unfortunate part of that process. The spokesperson also told CNN Business that the company is aware that some people are saddened by the news.
“We know this may be very disappointing, but we hope you’ll try one of our other great products, including Klondike Cones, Shakes, Sandwiches, and of course, our signature Bar available nationwide,” the Klondike spokesperson continued. While all these treats sound like really good alternatives to the classic Choco Taco bar, die-hard foodies might want to get their hands on the remaining ice-cream snacks before they disappear.
Interestingly, in the months that followed the announcement, Klondike’s Twitter account said the company hopes the Choco Taco will return to its lineup at some point in the future. “We know this is disappointing,” the social media post reads. “We’ve heard our fans, and we’re hoping to bring this favorite treat back to ice cream trucks in the coming years!” Although the tweet wasn’t an official announcement, it did give fans hope that the popular snack bar could be revived.
Sadly, Klondike’s Choco Taco bar is just the latest casualty of discontinued treats. Large food corporations have been forced to adjust to inflation and supply shortages by changing their product lines. Restaurants like Denny’s, Applebee’s, IHOP, McDonald’s, and Taco Bell were forced to streamline their menus to maintain profit margins in the face of climbing supply and labor costs.