Could you ever imagine wine being bottled in anything other than glass? Okay yes, there is boxed wine and of course, there are wine coolers that come in cans. But when you really think of wine you think of it coming in a glass bottle. However, according to Food & Wine that is about to change, at least for one particular type of wine. Aluminum packaging company CCL Container is now making a wine bottle made entirely of aluminum for Burgundy wine.
CCL Container’s aluminum wine bottles were crafted for Burgundy wine in particular because they possess the unique shape that any decent Burgundy is bottled in. That is, they sport the nearly 30-inch diameter unique to Burgundy bottles. With its new product, CCL Container is hoping to appeal to a new sector of packaging purchasers to add to their already dense profile of those who utilize their aluminum packaging options.
However, CCL Container might be setting its hopes a bit too high for its new aluminum wine bottle. If you’re familiar with wine, then you know that aluminum wine bottles meant to house Burgundy wine have the potential to stir up a generous amount of controversy. Primarily because wine coming out of the Burgundy appellation is notoriously expensive. People paying a hefty penny for a bottle of Burgundy may view the aluminum packaging as sub-par and liken it to the budget-friendly wine cans you come across at your local liquor store.
Still, CCL Container begs to differ. The company is proud of its aluminum wine bottle product and is touting it as one of kind. In fact, they think that their aluminum wine bottle is far superior to their glass counterparts in many more ways the one. First, they insist that because of the unique threading they use in manufacturing the aluminum caps for these bottles, the wine is guaranteed to stay fresh for a longer period of time. Additionally, CCL cited that aluminum gets cooler quicker and stays colder longer than glass bottles.
The company went on to further explain that the advantages in choosing to use an aluminum wine bottle over a glass one extend past just keeping the wine fresher and cooler. There are economic and environmental benefits, too. Economically speaking, CCL explained that aluminum is much lighter than glass. The lighter weight translates into the product being cheaper to ship. Since Burgundy is notoriously expensive, packaging it in a more wallet-friendly wine bottle could go a long way in attracting new clients who, in the past, couldn’t afford to stock their shelves with the high-end wine. Lastly, the environmental benefits exist in the fact that aluminum is 100% recyclable.
Kimberly Kizer, CCL’s vice president of sales proudly exclaimed that “The new, Burgundy-shaped aluminum wine bottle provides the best of all worlds in terms of quality, freshness, sustainability, and unique branding opportunities.” Whether or not CCL’s astute sentiments will lure willing winemakers remains to be seen. However, one thing is for certain, change is the proponent that pushes industries to be better and think differently. It is an inevitability that is never far from view. So don’t count the aluminum wine bottle out yet, it just may surprise you.