The Massive Change Subway Is Making To Its Menu
Subway is about to make a massive change to its menu. It is about to totally revamp it with new sandwiches and a new look.
Popular fast-food restaurant chain, Subway is launching its most ambitious menu update in almost 60 years. Starting next week, customers will be greeted with new a sandwich line-up around the country, featuring 12 signature offerings dubbed the Subway Series. These mouthwatering meals are the perfect combination of meat, cheese, vegetables, sauce, and freshly baked bread. They allow guests to explore new options beyond the beloved build-your-own customizations, the press release says.
To make ordering easier, the new menu is divided into four categories (Cheesesteaks, Italianos, Chicken, and Clubs) consisting of three sandwiches each. Depending on your preference, they can be made with bread, a wrap, or have their topping placed on a bed of lettuce. While all 12 sandwiches are making their debut, some are replacing previous versions with a little rebranding and a few tweaks. For instance, the Meatball Marinara sandwich is now called The Boss with newly added melted mozzarella cheese.
Subway says customers can order these sandwiches by their new names or by their assigned numbers. “These complementary flavors and an expertly crafted balance of proteins, cheese, sauces, and fresh vegetables are designed to maximize taste and crave,” the eatery said. But people can still choose custom options if they like. However, the restaurant is encouraging fans across America to try the best sandwich they’ve ever created.
To celebrate the launch on July 12th, up to one million free 6-inch Subway Series sandwiches will be offered across the country. Food lovers have the opportunity to visit a participating location from 10:00 a.m. to 12:00 p.m. local time and pick one free sandwich from the 12 new offerings. The launch is a part of the company’s transformation journey which began with Eat Fresh Refresh last summer. It saw the chain introduce more than 20 new and refreshed ingredients to its menu, CNN Business reports.
Speaking about the new sandwich launch, Subway North America President Trevor Haynes said, “The Subway Series is the most ambitious undertaking in company history, as we are changing the nearly 60-year-old blueprint that helped make Subway a global phenomenon.” He added that last year’s menu revamp laid the foundation to build a better restaurant chain. And now, the Subway Series enhances the entire guest experience, proving that the eatery continues to improve and get way better.
“Whether you leave the sandwich-making to us or are craving your custom creation, there are more reasons than ever to make Subway your dining destination,” he said. The Subway Series announcement follows the company’s redesigned catering program. Announced in May, it includes new easy-order menu choices, improved packaging, as well as convenient delivery and pick-up options. At the time, the restaurant said that these easy order options will provide guests with a simplified ordering process through a new pre-selected platter, lunch box options, beverages, toppings trays, and condiment packets.
Meanwhile, sales at Subway’s American locations have been falling in recent years. According to research firm Technomic, system-wide sales at local locations were $12.3 billion in 2013, which was its best year in the last 15. In 2021, sales slumped to $9.4 billion, according to expert analysis. The number of locations has also steadily declined for the fifth year in a row to 20,746 per CNN Business.
