Bleisure Is The Newest Trend In Travel, Here’s Why It’s Catching On
Bleisure travel can enhance employer branding and recruitment potential, increase productivity and creativity, and more.
“Bleisure” travel (pronounced “blee-zhur”) is a growing trend that combines business trips with leisure activities. This allows travelers to enjoy the benefits of both categories without being restricted to one or the other. The popularity of “bleisure” travel is on the rise and set to become the norm in the coming years, as more people seek a better work-life balance and the opportunity to explore new destinations.
The Rise of Bleisure Travel
More people are combining business trips with leisure activities, and the trend is expected to increase in the coming years. In fact, as many as 89 percent of people planned to add personal vacation time to their business travel in 2022, according to Forbes.
Additionally, work-life balance is more important to younger generations, such as millennials and Gen-Zs; as a result, they are more inclined to include leisure activities into their work visits, fueling the popularity of “bleisure” travel.
Indeed, a recent article by Simple Flying revealed that leisure travel is a win-win situation for both employers and employees. Employees get to have a more rewarding personal and professional life, while employers profit from a happier and more productive staff.
Benefits of Bleisure Travel for Employees
One of the most significant advantages of leisure travel is increased job satisfaction and motivation. Combining business trips with leisurely activities makes employees feel more valued and appreciated by their employers. Additionally, they can explore new destinations and cultures, which can be a valuable learning experience.
Bleisure travel can also be a cost-effective way to travel. Employees can save on travel expenses, accommodation, and even food by combining business and leisure trips. This can be especially beneficial for those who frequently travel for work.
Benefits of Bleisure Travel for Employers
Employers can increase productivity and creativity by allowing employees to combine business trips with leisure activities. Employees who feel valued and appreciated are more likely to be engaged and motivated, which can lead to increased productivity.
Bleisure travel can also enhance employer branding and recruitment potential. By offering leisure travel options, employers can attract and retain top talent. In addition, employers can save money on travel expenses, as employees may be able to find cheaper flights and accommodation by extending their trip.
Bleisure Travel Tips for Employees
Employees need to balance work and leisure time to make the most of leisure travel. It’s essential to communicate with employers to ensure that work obligations are fulfilled while still allowing for leisure activities.
Another tip is to maximize travel rewards programs. By using travel rewards programs for both business and leisure travel, employees can earn points and miles that can be used to offset travel expenses.
Final Thoughts on Bleisure
Finally, employers can increase productivity and creativity by allowing employees to combine business trips with leisure activities while enhancing their employer branding and recruitment potential. At the same time, employees can enjoy a more fulfilling work-life balance and explore new destinations and cultures. With these benefits in mind, it’s no wonder why leisure travel is the latest trend in travel.