Aldi Has A Bus It Uses To Pick People Up From Competing Retailers
Aldi paid for a bus to pick up potential customers from bus stops outside of rival grocery stores and drive them to Aldi locations.
Budget-friendly supermarket Aldi has found an unusual way to stop customers from buying groceries from their rivals. In a funny yet cheeky advertising stunt by the German food store, it put bus stops outside its grocery store rivals, including Tesco and Sainsbury’s, in a bid to round up more customers into their stores.
Customers waited at the bus stop and were picked up by a traditional double-decker bus that was adorned with the Aldi branding. A conductor greeted their new customers before driving them to collect more swayed customers; their final stop was the nearest Aldi store.
This advertising stunt took place to show all local shoppers that they contain the best food prices as they had just been awarded with Which? Cheapest grocery store of the year for the second time in a row.
Aldi’s managing director of buying stated that the company was so happy that it retained its crown as the country’s cheapest grocery store that it decided to treat its customers with a free ride to experience Aldi’s amazing deals and low prices themselves. Shoppers who had seen the advertising stunt or participated in it found it funny and praised Aldi for having such a light-hearted and humorous reaction to the win.
Aldi has also been named the cheapest grocery store for a small basket of 48 household staples; this win will make it is seventh in a row. Which? Found Aldi to be over £ 30-pound sterling cheaper than the most exclusive grocery store in the United Kingdom, Waitrose. It was also over £11 cheaper than Tesco and over £14 cheaper than Sainsbury’s, two of the leading supermarkets in England.
While Aldi is known for having great deals, such as Super six offers on fruit and vegetables, and its iconic middle isle deals for the most random content you will ever see in a shop. They also have great ranges of international and dairy-free food. So, there is something for everyone.
With the economy being so volatile and essential bills increasing rapidly, having a grocery store like Aldi that stocks high-quality food for a reasonable price is important. It is so hard for people that have had every bill increase sometimes by two or three times what it was over a year ago. With world events like the Ukrainian war hiking the price of specific household food items like eggs and tomatoes, it is hard to see an end.
If you are looking to make exciting meals for little money, various social media accounts specialize in making delicious food on a budget; some of them even specialize in Aldi food. Sometimes social media can get excellent tips on how to save money.
It seems like everyone might need these tips coming into this year as economists threaten that a recession is looming. Regardless of how much the Federal Reserve increases the interest rates, neither inflation nor a recession is going away. At least we have Aldi’s fantastic food and excellent humor to get us through the rough times.
